Donatos Pizza

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Founded

1963

Started franchising

1991

Industry
Food & Beverage
franchises
Sub industry
Pizza
franchises

Donatos Pizza specializes in thin-crust pizzas with a range of toppings and flavors, delivering a unique taste experience.

KEY FRANCHISE STATS

All you need to know about this franchise in a snapshot

Initial investment

?

$457,000
 - 
$990,000

Initial franchise fee

?

$30,000

Royalty fee

?

4.00%

Advertising fee

?

4.00%

Revenue per year (AUV)

?

$958,000

Undisclosed

vs.

970000

for

Pizza
franchises

Operating Profit

?

Undisclosed

n.a.

vs.

12.0%

for

Pizza
franchises

Sales : Investment Ratio

?

n.a.

1.3x

Investment Payback

?

8

years

Franchised units

?

118

+
9%
(
10
)
9%
(
10
)

vs. 2 years ago

Company-owned units

?

52

Total units

?

170

UNITS

This is how many units the franchise has in total

Franchised units
Company-owned units
Total units

2023

118

52

170

114

54

168

108

54

162

PROFITABILITY METRICS

Find how profitable this franchise is vs. industry benchmarks

Donatos Pizza
Food & Beverage
franchises
Pizza
franchises

Revenue

?

$958,000

Undisclosed

947000

970000

- COGS

?

Undisclosed

31.0%

29.9%

30.4%

Gross Profit

?

69.0%

Undisclosed

70.1%

69.6%

- Labor costs

?

Undisclosed

32.1%

27.7%

27.8%

- Other costs

?

Undisclosed

n.a.

n.a.

n.a.

Operating Profit

?

n.a.

Undisclosed

13.9%

12.0%

FRANCHISE DISCLOSURE DOCUMENT

2023

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COMPETITORS OF

Donatos Pizza

Food & Beverage
franchises
Pizza
franchises
Franchise
Units
Growth
Initial fee
Investment
Revenue (AUV)
Gross Profit

118

+
9%
9%

$30,000

$457,000

-

$990,000

$958,000

n.a.

n.a.

69.0%

194

+
-3%
-3%
No growth
New

$15,000

$108,000

-

$244,000

$0

n.a.

n.a.

n.a.

69.6%

i

10

+
-38%
-38%
No growth
New

$45,000

$980,000

-

$1,571,000

$1,606,000

n.a.

n.a.

n.a.

69.6%

i

0

+
n.a.
n.a.
No growth
New

$25,000

$237,000

-

$533,000

$730,000

n.a.

n.a.

60.0%

69.6%

i

30

+
3%
3%
No growth
New

$39,000

$87,000

-

$549,000

$489,000

n.a.

n.a.

n.a.

69.6%

i

86

+
5%
5%
No growth
New

$30,000

$859,000

-

$1,247,000

$1,291,000

n.a.

n.a.

n.a.

69.6%

i

0

+
n.a.
n.a.
No growth
New

$50,000

$810,000

-

$1,240,000

$2,009,000

n.a.

n.a.

74.2%

69.6%

i

101

+
-9%
-9%
No growth
New

$25,000

$304,000

-

$808,000

$743,000

n.a.

n.a.

n.a.

69.6%

i

9

+
0%
0%
No growth
New

$35,000

$943,000

-

$1,709,000

$0

n.a.

n.a.

n.a.

69.6%

i

67

+
5%
5%
No growth
New

$50,000

$2,186,000

-

$3,661,000

$2,505,000

n.a.

n.a.

77.6%

69.6%

i

72

+
-16%
-16%
No growth
New

$30,000

$156,000

-

$331,000

$784,000

n.a.

n.a.

n.a.

69.6%

i

ADDITIONAL INFORMATION

Home based franchise

No

Passive investment opportunity

No

Item 19 available

Yes

B2B

No

Franchise opportunities in Canada

International franchise opportunities

E2 Visa franchise

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