Denny's

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Founded

1953

Started franchising

1963

Sub industry
Breakfast

Denny's is a casual dining franchise known for its 24/7 availability and a menu featuring breakfast, lunch, and dinner options, providing a wide range of classic American comfort food.

KEY FRANCHISE STATS

All you need to know about this franchise in a snapshot

Initial investment

?

$305,000
 - 
$2,327,000

Initial franchise fee

?

$30,000

Royalty fee

?

4.5% to 7%

Advertising fee

?

3% to 3.25%

Revenue (AUV)

?

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Undisclosed

Operating Profit

?

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Undisclosed

Franchised units

?

1412

+
-4%
(
-54
)
-4%
(
-54
)

vs. 2 years ago

Company-owned units

?

65

Total units

?

1477

UNITS

This is how many units the franchise has in total

Franchised units
Company-owned units
Total units

2023

1412

65

1477

1428

65

1493

1466

66

1532

PROFITABILITY

Find how profitable this franchise is vs. industry benchmarks

Denny's
Food & Beverage
franchises
Breakfast
franchises

Operating Profit

?

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Undisclosed

Sales : Investment ratio

?

Undisclosed

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Investment Payback

?

Undisclosed

n.a.

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Franchise Disclosure Document

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2,124 franchises
Franchise fees
Total investment

?

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150+ industry benchmarks
Revenue (AUV)

?

Profitability metrics

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Investment Payback (ROI)

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Priority support

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Franchise
Units
Growth
Initial fee
Investment
Revenue (AUV)
Gross Profit

1412

+
-4%
-4%
No growth

$30,000

$305,000

-

$2,327,000

Undisclosed

Pro
Pro

Undisclosed

ADDITIONAL INFORMATION

Home based franchise

Passive investment opportunity

Item 19 available

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